Are you good at recognizing new, winning business opportunities? The skills and insights to do this are the holy grail of the business world.

We go to the fitness center to build muscle strength and flexibility. Research on the brain and how it functions and improves suggests we go to the “brain gym” to build the brain’s strength, flexibility and endurance. We used to think that a person’s brain capacity for problem solving and creativity was set by the time we are eight to 10 years old. This turns out not to be the case according to modern brain research. Grown adults can learn to use their brains and get better into later life. If we want to get into great shape at the body gym (not merely improve), we all know this takes discipline and hard work. This is exactly what happens in training the brain to recognize new, winning business ideas if we are not already good at it. It is hard work.

For most new, winning business ideas you will need to get out of your comfort zone. Otherwise, there is the tendency to stay with the status quo. I will provide an outline of least amount of work and least change to your comfort zone to a lot of work and large change to your comfort zone.

Easier and Least Amount of Comfort Zone Change:

What peeves you on a daily basis? Does this also peeve a lot of other people? For me it is long waits at the doctor’s office or a cocktail for $9.50 in a very small glass at a restaurant. What peeves you on a daily basis? Any way to create a business to solve these peeves? 

What do you currently want but cannot find? One of my hobbies is golf, and over the years I have invented my own little brain tricks to make the game seem easier. My new idea is a smaller than normal golf ball that has all the properties of a real golf ball – in other words, not a plastic practice ball. I Googled and found nothing. Could this be a business?

What are emerging local and state trends you could participate in? Now, we have local and statewide interest in improving education from kindergarten through technical schools to four-year college. Many times you can actually get partially funded by local and state entities by aligning with local and state trends. What are the other emerging local and state trends?

Moderate Work and Moderate Change to Comfort Zone

Research into brain strength and flexibility show that people who are good at recognizing new opportunities have an interesting correlation: These people tend to read a lot. Bill Gates, Steven Jobs and others were known voracious readers – from business journals to books on physics. When confronted with a new challenge, their minds unite these strands to produce a very comprehensive first draft of a business case for the idea.

What are current and known unstoppable national and global trends? Water shortage, hunger, disease outbreaks, basic necessities of life like electricity and safety, the need to grow entrepreneurs (because jobs are not available) and the like? Could you participate with even a small piece of the supply chain and management to form a business?

A Large Volume of Work and Large Change to Comfort Zone

This involves bringing potential customers products, services and solutions they do not know they need yet. By the very nature of this kind of “idea jogger,” I cannot give you some beginning ideas. But I have a hunch getting better and the first two kinds of idea joggers will put you into shape to have hunches. 

When Apple introduced their first smart phone in 2005, very few people knew they needed this product and service. Now, many cannot function without one. I have a hunch a new vista could be the enhancement of brain functioning itself. I read in the medical journals forecasts of huge improvements in this area to come. 

Six years ago, I created a very simple matrix that had the three levels of work and comfort zone change as the rows and local, state, national and global trends as the columns. 

Every morning when I read my newspapers and other readings, I have jotted down just one new business idea somewhere in the matrix. 

At 365 days per year and one idea per day, I now have close to 2,100 ideas jotted down. 

Some of the ideas were stupid and some had very good potential. You can do this too and you will be amazed at how much better you can get by this simple method. 

I wish I had started this much earlier in my career.