The Southern Belle Apartments – note the “e” added to the word “Bell” – is one of the newer options for those who want to call downtown “home.” At 627 Crockett St., the Southern Belle features one, twoand three-bedroom units, ranging in price from $1,350 to $2,875 per month.

“Within five minutes of her suggestion, we recorded my application video and sent it in on the first take,” Jacobs said. “We went from a casual ‘I wonder what would happen’ type conversation, to an official submission within literally minutes. It was crazy.