Let me explain. If you are like me, you probably find yourself saying “no” more often these days than usual. “No” to continued deficit spending by the federal government, “no” to government-run health care, “no” to higher and higher taxes from Baton Rouge, “no” to illegal immigration or sanctuary cities … the list seemingly goes on and on.

Well-versed in traditional media of the paper and ink variety, the company puts much stock into digital outreach, into connecting with people through bits of social media messaging bouncing around at light speed.

In 2015, a Nielson survey found health and wellness, per usual, took the top spots for most chosen resolutions. Versions of losing weight or getting fit overwhelmingly took spots No. 1 and 2. Ranking as No. 3 was “enjoying life to the fullest.